Sixteen faces of COVID-19 “personalities” are emerging around the world as people react to unprecedented weirdness in very different ways. In work published at Nature.com last month, Norwegian researcher Mimi Lam identifies 16 COVID-19 personality types that are in evidence across the globe as the pandemic grinds on. She argues that countries need to understand these "viral identities" and strive to educate people in ways that unite people rather than drive them farther apart, and to use the personality types to improve modelling of how the virus will spread in a specific region or country. "The global COVID-19 pandemic unites us with a common virus, but divides us with emergent viral identities," she notes. “These emergent viral identities are influencing individual behavioural and government policy responses to the heightened uncertainty posed by COVID-19. Individuals often respond to policies by protecting their values and identities, so for some, COVID-19 h...
I'm a communications strategist and writer with a journalism background, a drifter's spirit, and a growing sense of alarm at where this world is going. I am happiest when writing pieces that identify, contextualize and background societal problems big and small in hopes of helping us at least slow our deepening crises.