Wednesday, January 26, 2011

Check out this ad campaign launched this week in Halifax. The community agency that launched the campaign is Stepping Stone, which has been working  with past and current sex workers in Halifax for 20 years. It's the agency's first-ever public awareness campaign, and off to a great start with some help from Extreme Group, a Canadian ad agency that created a funny, edgy and right-on series of print ads making the point that sex workers are people, too.
Here's the news story about the campaign. What a great way to target the stigma that surrounds sex work. 

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