Check out this ad campaign launched this week in Halifax. The community agency that launched the campaign is Stepping Stone, which has been working with past and current sex workers in Halifax for 20 years. It's the agency's first-ever public awareness campaign, and off to a great start with some help from Extreme Group, a Canadian ad agency that created a funny, edgy and right-on series of print ads making the point that sex workers are people, too. Here's the news story about the campaign. What a great way to target the stigma that surrounds sex work.
I'm a communications strategist and writer with a journalism background, a drifter's spirit, and a growing sense of alarm at where this world is going. I am happiest when writing pieces that identify, contextualize and background societal problems big and small in hopes of helping us at least slow our deepening crises.