Social media is an interesting beast, most particularly for how each form appeals and responds to users in entirely different ways. This is fascinating stuff for us communications types. I’ve found kindred spirits on all three of the platforms I like best – Facebook, Twitter and Instagram. But they’re not the same kindred spirits. The people I want to know and connect with on one platform are not the same ones I want to connect with on others. The feel of each platform and the reasons for using them are so very different. Facebook, for instance, is the place where I’m most likely to connect with my real friends and family. It’s where I share photos of my grandkids, keep up-to-date on which of my acquaintances or cousins or whoever has gone travelling in Italy, had an injury, lost somebody close to them, taken their dog walking someplace cool, and so on – kind of like a virtual coffee shop for catching up with pals across time and distance on a...
I'm a communications strategist and writer with a journalism background, a drifter's spirit, and a growing sense of alarm at where this world is going. I am happiest when writing pieces that identify, contextualize and background societal problems big and small in hopes of helping us at least slow our deepening crises.