The example of the moment: the uproar over those Covington Catholic High School students. With one side crying racism and the other side saying the Indigenous guy started it, the world quickly divided according to their viewpoints, and everybody got savaged.
This think piece takes a step back to reveal that in fact, none of the participants came out looking good when you get beyond the massive media firestorm and take a look at the video footage.
Perhaps more importantly, the analysis reveals that the world blew up over an event so small that the reaction is actually the story. Yet that reaction changed nothing, other than to push us all a little farther into our individual perspectives and away from each other.
Where once the mainstream media unfairly dismissed information on social media as so much bumpf, it now gives it too much weight. And in the age of international manipulation by bots and Russians, that is a very bad thing. Worse still, there are real firestorms that require our collective energy - climate change, racism that's significantly deeper than name-calling, increasing inequality, growing poverty. As a species, we are losing our heads over the little stuff while real disaster looms.
Where the heck are we headed? There's still much to love about social media; it's got so much potential to turn all of us into storytellers able to share our individual experiences and perspectives with the world. Alas, it's also a powerful weapon - one that has demonstrated much capability to manipulate our thinking, rile us up over non-news, pit us against each other, and show us a false version of the world that simultaneously overwhelms us with the stories that intensify our biases while keeping us away from the truths that might open our minds.
"We may need to change the way we think," writes Joshua Rothman in the New Yorker article. "Instead of seeing virality as a genuine signifier of newsworthiness, we need to see it for what it is—a product. Covington is the kind of product our social-media platforms sell to us. Perhaps we should be warier consumers."
Yes, indeed. There are those who want us divided and arguing, whether for personal gain or just because it's fun to see us spend all our energies fighting battles that go nowhere. Social media is a dynamic tool in the disruptor's tool box, and I love that about it. But it also lures us into the pointless fights of furious retweeting and name-calling that now passes for "taking action," even while the real battles go unfought.