I've been alarmed anew by the Cambridge Analytica horror story after watching the documentary "The Great Hack" last night on Netflix. We're all rightly offended by the massive invasion of privacy that occurred in that scandalous period. But what's far more frightening for me after the film is the monumental scope of global democratic disruption. What Cambridge Analytica did with Facebook's happy help was psychological warfare funded by wealthy people. Carried out on behalf of political parties that the wealthy people resonate with, it targeted carefully selected "persuadibles" chosen for their fear-based, authoritarian-leaning personalities. Everything they needed to know was mined out of Facebook and other social media, via a "fun" little personality quiz developed by an American researcher working at Cambridge University. And the rest is history, as they say. Brexit. Trump. But so much more, because Cambridge was active all over...
I'm a communications strategist and writer with a journalism background, a drifter's spirit, and a growing sense of alarm at where this world is going. I am happiest when writing pieces that identify, contextualize and background societal problems big and small in hopes of helping us at least slow our deepening crises.