What's the real reason for resisting help for people with MS? Paulo Zamboni must have been hanging out with the marketers too long when he coined that cursed phrase “liberation therapy” for a garden-variety angioplasty. Maybe if the Italian doctor hadn’t made it all sound quite so fancy and amazing, we’d just be doing what we always do for people with blocked veins, giving them angioplasties to open things up. Instead, we’re acting like it’s some unheard-of procedure and putting up a real fight to stop people with MS from trying it. You probably know the story by now. Zamboni tried angioplasty on people with MS to test his theory that the devastating illness might be caused by blocked veins that affected blood flow in the brain. Patients responded in near-miraculous ways, and the “liberation therapy” was quickly news all over the world. But even as people with MS grew hopeful at the news, a massive resistance was building among governments, doctors, MS support groups and virtuall...
I'm a communications strategist and writer with a journalism background, a drifter's spirit, and a growing sense of alarm at where this world is going. I am happiest when writing pieces that identify, contextualize and background societal problems big and small in hopes of helping us at least slow our deepening crises.