Who will you trust in the wild-west information age?

I’ve been doing bits of some work over the last year for a tough little on-line taskmaster called Demand Media. It’s kind of like working at a digital factory, with writers labouring for a few bucks per piece doing what Demand calls “service journalism.”

The work has been enlightening.

The role of a Demand writer is to find answers on-line for the many strange questions people ask in Internet searches.  I figured I’d be a natural fit for the work after all these years in journalism.

But it’s been much more challenging than I anticipated. In particular, I’ve come to see how difficult it is to assess your sources of information when the only place you can look is on-line.

I suspect that’s something we all need to think about more.

Traditional media are no longer the dominant source for news. A 2010 survey on the CNN Tech site found 61 per cent of Americans report getting at least some of their news on-line, compared to just 54 per  cent who cite newspaper and radio as their regular sources.

Demand Media is rightly picky about sources. The company gets paid to provide answers for sites like eHow, so it’s pretty firm with its writers on the need to get things right.

You don’t want writers taking a best-guess approach when writing about how to import moose antlers to the U.S. from Canada, for instance. You don’t want them relying on user blogs or company advertising for assessing the effectiveness of armillatox as a cure for honey fungus. (Be prepared to research many obscure topics if you’re writing for Demand.)

What Demand needs - and really, what we all need - are legitimate, unbiased sources of information. The Internet is an amazing place, and a skilled on-line searcher can get much closer to “truth” now than has ever been the case before. But it truly is the Wild West out there.

If this is the future, we’re going to need new ways to gauge who to trust for the things that matter. With the Demand experience fresh in my mind, here’s what I’ve found to be important:

 Find the original source. When you come across a report being cited or an excerpt quoted, do another search using more specific terms and make your way back to the site where the original material is posted. Second-hand sources (including the traditional media) can miss context and nuance, not to mention get the facts wrong.

Know whose views are being presented. Most Web sites will have some version of “About Us” on their home page. Read it. If you can find an annual report, read that, too.

To take the measure of a source, you need to know who’s talking and what kind of a stake they’ve got in the issue.  You need to know who sits on the board of directors, who pays the bills, who calls the shots. It all matters.

Know your personal criteria for a “trustworthy” Web site. You don’t want to have to second-guess everything you find on-line. What sources do you think you can generally trust?

For the most part, I trust government sites for basic information (like rules around moose-antler importation). I trust their statistics but not always their conclusions, and take with a grain of salt any press release quoting a politician. I trust industry sites for basic product information and sector reports. 

I rely on the sites of traditional media for much of my day-to-day news. But when I’m doing the Demand Media work or research for my column, I view them more as a jumping-off point and look for secondary sources as well.

Trust the wisdom of crowds - to a point. Wikipedia is verboten as a Demand source, but for the most part the “people’s encyclopedia” is strikingly accurate for everyday use. Still, I’d recommend a secondary source. And while I love user-review sites like TripAdvisor and the Internet Movie Database, that’s not to say I’d plan a travel holiday or a movie night solely on the information I find there.

As for blogs, treat them like the random musings that they are unless you absolutely know otherwise.

Keep an open mind. The dangerously seductive quality of the Internet is that it channels you toward information and viewpoints that fit with your own beliefs. For the sake of personal growth, societal tolerance and rational decision-making, watch out for that. Make a point of visiting some credible sites that challenge your thinking.

Big Society, or small government?

*I'm gone after this for a couple of weeks - back blogging March 12

 Britain’s “Big Society” initiative has been showing up as a story line in Canadian media in recent weeks.

Not surprising, really. Our federal and provincial governments are promoting the same principles that British Prime Minister David Cameron is putting forward in his Big Society vision.  

He calls it a Big Society and we call it social entrepreneurship, but the goals are the same: More social enterprise; more collective responsibility for societal ills; more use of the tools of capitalism to fund social care. Canada is suddenly awash in task forces, strategies and policy debate related to social innovation, including a new high-profile advisory committee in B.C.

I like much of what’s being talked about. I’m all for innovation, and for a better way of funding community services if it gets us out of the uncertain, short-term, destructive and inefficient process we’ve got now.

But I can’t shake a certain unease. It feels to me like two very different kinds of dreamers are coming together under the banner of “social enterprise.” And it’s my experience that bad things can happen when that’s the case.

Dear reader, social enterprise is not a particularly compelling column topic. I’ve already stopped and started dozens of times in writing this, struggling for a better turn of phrase to see if I can keep you reading for another paragraph or two.

It has taken me three hard months of really working it just to get the first inkling of what’s being talked about, and why. So I feel your pain (or boredom). But when a Big New Idea suddenly takes hold across the western world, we’d best pay attention even when it makes our heads hurt to think about it.

Social innovation in the current context has emerged from two distinctly different challenges.

One centres around frustrated non-profit agencies exhausted by years of starvation budgets, an absence of consistent, effective policy, and wrong-headed government rules restricting how the agencies can generate and use money.

They see the social problems around them and want to be able to use the tools of business to create their own sources of revenue for addressing them. They want to be able to get a loan just like any other business so they can improve their services. In Canada, neither are possible in the current system.

The other involves modern-day governments from ideologies that favour lower taxes and less service. They seem genuinely baffled that poverty and social ills have increased on their watch, but appear completely unwilling to consider that their governance has had a role in that.

They seem to have concluded that the problem is in our communities. We’ve become too reliant on government to fix our problems. Big Society-type initiatives aim to set things right without government having to foot the bill for it.

The kinds of changes being contemplated are non-threatening and sensible on the surface. In B.C., for instance, we’re talking about encouraging philanthropic foundations to become lending banks for non-profits, and establishing hybrid companies that combine the best of business and social-enterprise practice.

That would let non-profits seek investors to help them launch businesses supporting their work. It would leave them less vulnerable to the whims of government, and free to shape their services based on client needs instead of the dictates of funders.

The ideas aren’t new. Neither are the problems, a fact that perhaps explains some of my suspicion. What has prompted this international outburst of government enthusiasm at this particular time?

It’s striking how similar the language is in the UK, Canada and the U.S. right now around these issues. In mere months, the themes of Cameron’s Big Society have become the darlings of Canadian and U.S. governments, and the impetus for a slew of new “partnerships” between governments and non-profits charged with figuring it all out.

Have governments suddenly awoken to what a jewel they have in the non-profit sector?  Or is this about the opportunity to shrink government funding even further, saddling beleaguered communities with even more of the work of social care that governments once provided?

Intent is everything. Wonderful to see the lion suddenly eager to lie down with the lamb, but a smart lamb will play that scene very carefully. Sometimes you’re a new fuzzy buddy, sometimes you’re dinner.

The conservative governments that have dominated western politics in the last 20 years played a starring role in creating the social ills they now want the Big Society to fix. I guess I just don’t trust them. 

Andre Picard is easily the best health reporter in Canada in my opinion, not only because he writes great stuff and takes the serious measure of issues, but because he gives a public platform to important issues that we need to know about.
Today's column in the Globe and Mail is a good example of that - he's highlighting a study that pokes big holes in the prescription drug industry's assertion that the reason drugs are so expensive is because the industry is spending vast sums on creating them.

OK, I don't usually go in for the flavour-of-the-day studies that have us scrambling this way and that trying to follow whatever new wisdom has popped up to help us guide our lives into better health.
But I'm a long-time devotee of regular exercise, and this latest study on lab mice underlines that exercise really does seem to be the magic bullet.
While it would be hard to test the same theories using weight-training (although I'm enjoying the image of mice doing tiny little bench presses and squats, I can tell you from my own life that weights are definitely part of the magic-bullet equation as well.
And never mind that every now and then you end up with a bit of an injury from too much enthusiastic gym time (like at this very moment, in my case). Weight-training helps restore the muscle we start losing in our 30s as part of the aging process. For every pound of muscle on your body, you're burning at least 10 times the calories just maintaining it as a pound of fat burns in the course of a day. What's not to like? 

Good read from my partner Paul Willcocks, who dug up some enlightening information by taking a look at the B.C. Progress Board reports assessing the record of Gordon Campbell's Liberals in the last few years.
Campbell's government created the Progress Board to measure performance, so you have to give him credit for that - up until that point, it was pretty much impossible to gauge how effective a government had been. But as the reports reveal, the Liberals haven't quite been the saviours of the economy that they position themselves as.