Communications
was a tough sell in Canada, but at least the organizations I worked with had a
general sense of it being a good thing for them to be doing more of.
Not so in
Honduras. There must be some kind of communications industry somewhere in this
country, but it’s pretty clear at this point that the work isn’t even on the
radar of any of the non-profits that are on the ground doing virtually all of
the social-service work in Honduras.
As I’m sure
I mentioned before, my title for the purposes of this Cuso International
posting is “communications and knowledge management facilitator.” The idea is
that I will help the Comisión de Acción Social Menonita here in Copan Ruinas develop fabulous communication
skills over the next two years, which will then be put to use in the other five
offices of CASM around the country.
But as I
learned the hard way in my own country, there’s no way to develop fabulous
communication skills if you’ve yet to acknowledge that talking about your work
and sharing your successes, your challenges and your frustrations are desirable
things. I’m not at all convinced that CASM was clamoring for a Canadian
volunteer with communication skills, although I do think that whether the
organization knows it or not, they really need one.
One of the Cuso reps here in Honduras told me
when I arrived that people here followed an “oral culture” and my challenge
would be to help them understand the value of putting things in writing. But
the truth is that Honduran NGOs – non-profits for those of you still getting
the hang of “non-governmental organizations” - are really just accustomed to getting their
work done and not talking about it at all, orally or otherwise. My challenge
isn’t just to teach them about the tools of communication, it’s to convince
them that it’s something worth thinking about in the first place.
In a
different age, just doing good work was enough. But these little Honduran NGOs
are heavily reliant on funding from the big faith-based development
organizations of Europe – Christian Aid, Diakonia, Holland’s ICCO. The goal of those organizations is to plant
seeds, to fund good works that model a new way of doing things: Better
agricultural processes; more preparedness for floods, hurricanes and all the
other weird weather that happens down here; greater awareness of human rights;
more diversity for subsistence farmers so they don’t starve to death in a year
when the corn crop fails. They don’t want to be on the hook for solving every
problem in Honduras, they just want to pony up in a few key areas and let the
country take it from there.
But you
can’t model anything if communications isn’t part of the plan. It’s the thing
that cranks up the volume on whatever an organization is doing. Just like NGOs in Canada, Honduran
organizations need to figure out ways to share stories about the impact they’re
having or risk starving to death themselves when the big funders go looking for
louder voices.
It’s hard
to separate the personal from the professional when you’ve been living and
breathing communications for as long as I have, so I’m acutely aware that
everything I post on my own Facebook site or my blog is another facet of my
role with Cuso International. I’m trying
not to become acutely self-conscious of every post – sometimes a picture of a
corn field is just a picture of a corn field – but I do feel something of a
responsibility to show a different side of Honduras. The country has the worst
PR in the world outside of North Korea, and I figure that as long as I’m here I
might as well try to highlight through my own experiences that there’s more to
Honduras than just murder and mayhem.
As for the
impact I’ll have with CASM, I guess we’ll see. I just finished a PowerPoint – “Por Qué Comunicar?” – that I’ll be presenting to the
management staff of the organization at the end of the month. Between my
mediocre grasp of Spanish and their indifference toward this thing called
communications, I’ll count myself lucky if they adopt even a couple of the ideas
I’m throwing out there.
But hey,
that’s communications for you. You just have to keep talking and hope that
somebody listens.