Cuso International brought me to Honduras to do communications work for a Honduran non-profit organization, a job that is both strikingly similar and completely different to communications work in Victoria.
On the one
hand, communications is ultimately about finding effective ways to talk to the
people you need to talk to, whether you’re in Honduras, Canada, East Timor or Uzbekistan. But in Canada that largely means focusing your
efforts on those with money or influence, whereas in Honduras the whole game
changes because the country doesn’t have a responsive government or much of a
culture of philanthropy.
One thing
that is identical, however, is proposal-writing. That might not be in the job
description when you take a communications position, but trust me, you’ll end
up doing it sooner or later if you’re working with non-profits. I’m well
familiar with that soul-destroying process after seven years of working with
Canadian non-profits, and now have enough proposals under my belt here in
Honduras to report with confidence that it’s an equally miserable task here.
Non-profit
organizations have to submit proposals constantly to try to sustain their
funding. They’re essentially sales pitches shaped around some undertaking that a
particular funder has in mind. At its essence the practice is like bidding for
a building contract, except that non-profits are mostly working on less
tangible things, like better societies.
If you’re smart, you spend a lot of time
reading what the funder says in the proposal call before you begin writing, so
you can better match your pitch to the things they’re identifying as important.
They all
have their areas of interests – youth, women, animals, disease reduction, a
thousand themes. But there’s also a kind of flavour-of-the-month practice
that’s very common. Whatever subject is globally “in” - human trafficking,
literacy, protecting kids from gangs, crystal meth – tends to be a theme across many different funders, at least
until the next new thing comes along.
In
Honduras, the big themes right now are around reducing the risks that
communities face due to climate change, helping people to be better farmers and
stewards of the environment, and developing more active, engaged citizens aware
of their rights. My organization is working on all those fronts, as are many of
the other non-profits here in the country dependent on international funding.
All noble
pursuits, of course. But none are
short-term undertakings. Adapting to climate change in some cases in Honduras
will mean convincing people who have farmed the land for centuries to look for
new kinds of work. You can’t stop Honduras’s rather horrifying rate of deforestation
until you do something about the almost five million people living in poverty
who cut down trees because they need the wood to cook with and the space to
grow corn. You can’t exercise your rights in a country where government just
does what it wants.
Change
takes time, yet the bulk of project funding is for a year or two. And while the
current themes are important areas to focus on, many other equally important needs
are neglected due to the big funders all shopping for the same kinds of
projects.
You get
tangled in all of that pretty quickly when you’re writing a proposal, in
Honduras or anywhere. You know what the real needs are, but you face either
having to find a way to squeeze them into the shape of the funding or give up
on trying to address them. You know that a project will in fact take a
generation to be fully realized, yet you’re writing like you’re going to make
it happen in a year.
And the
corker: You do all that work – and believe me, every proposal is a lot of work
– with no certainty that anything will come of it. You twist yourself into
knots trying to come up with something creative that the funder will like, you
draw tables and create spreadsheets and fill in the squares of yet another week-by-week
work plan, and more often than not you don’t get the money anyway. (Or worse,
the funder collects all the submissions and then decides not to go through with
the project.)
One
particularly rude practice of a few international funders here in Honduras is
to issue calls for proposals with a deadline that’s less than a week away. What do they think, that a scratchy little
Honduran non-profit has people just sitting around waiting for a proposal call
to fill their day? No, they’re out busting their butts trying to achieve all
those other unrealistic goals they had to promise in the last proposal.
Anyway. Perhaps the whole thing’s just a bit fresh in
my mind right now, having just gone through an intense period of proposal
madness this very week that involved dreaming up a year’s worth of activities on
a ridiculously tight deadline with the knowledge that in all likelihood, the
project will do little to solve what ails Honduras . I guess I should just
treat it as a valuable cultural learning experience: In any language, in any country,
proposal-writing is a total drag.
And while
any money is better than nothing to a non-profit, you just can’t solve a
complicated country’s problems this way.