I love almost everything about Facebook,
from the photo-sharing and the cute-animal videos to the free emoticons you can
use in your chats. But God help us if Facebook ends up being a news source for
people in a post-newspaper world.
The potential power of a medium like
Facebook can’t be overstated in this viral age. Anything I write on my page can
be shared in a heartbeat by any of my 1,522 Facebook friends, whose own friends
(and their friends’ friends, and their friends’ friends’ friends) can then
spread the word even farther afield in a nano-second.
No harm done if we’re talking about an
inspirational saying, an anecdote about our day or an
amusing/heartwarming/heartbreaking video about babies, cancer, birth, death, or
animals demonstrating human-like behaviour (a very popular category). Even rude stuff doesn’t rile me up, seeing as
that just reflects on the reputation of the person who posted it.
But what passes for news on Facebook really
scares me. And I wonder if any of us have even considered our role in promulgating
lies, misunderstanding and even hatred through the simple act of clicking “Share.”
A recent example from today’s Facebook
postings: Photos that purportedly show an unidentified Mexican water taxi in Cabo San Lucas luring seals closer to the boat by holding a puppy over the
railing. There’s one photo of a tourist holding a puppy on board the boat, with a
black bar across her eyes to hide her identity, and another of a puppy in
someone’s hand near the railing as a seal swims up.
Maybe
it happened that way, maybe it didn’t. I’m using it here solely as an example
of how quickly a story like that is swept into the Facebook universe and becomes
“truth,” regardless of whether it is.
In less than 24 hours, the post has been
shared 83 times from the original site and netted 87 furious comments. Who
knows how many additional shares and comments came after that as more and more
people posted it to their own Facebook pages?
The commentators write that they are shocked,
saddened, sickened, disgusted and otherwise outraged. Some are slagging
Mexicans for abusing animals. Some are Mexicans pushing back with comments about
Americans and Canadians trying to make a big deal out of something small when
there are much bigger animal-welfare issues to worry about, like factory
farming and dog fights. There is a vaguely racist tone through some of the
exchanges.
Other commentators are throwing around names
of tour businesses that might be the culprits, based on somebody’s vague
recollection that the boat where this happened had an orange canopy.
“I work in a job
where I see hundreds of tourists each week and make many recommendations,”
writes one angry commentator. “Believe me, I will show them this and let’s hope
eventually [the water-taxi operator] goes out of business.”
For now, let’s
not get into whether holding a puppy near a boat railing is animal cruelty. The
point is, nobody in the entire comment thread verifies any specifics of the
incident, and the photos could be of virtually any blonde person with a puppy anywhere
in the world. The photo of the puppy at the railing could have been
manipulated. We just don’t know.
Yet just by clicking
Share, people verify the “truth” of the story to their Facebook friends. The ripples can be felt literally all over
the world. It’s like Richter-scale gossip, with the potential in the case at
hand to damage the reputation of virtually every water-taxi business in Cabo San
Lucas, cast a shadow over Mexicans in general as animal abusers, and ruin the
business of some poor sod who just happens to have an orange canopy on his
boat.
And that’s just
one small example. Every time I see people sharing one of those all-too-common threads
that purports to be identifying someone who is a criminal, an animal abuser, a pedophile
or an otherwise horrible human being, I wonder how long it will be before
somebody winds up dead at the hands of a vigilante because a person saw
something on Facebook and presumed it to be true.
We’re all going
to have to do our part here. I’m not suggesting that news via the mainstream
media was ever a guarantee of truth and impartiality, but I can tell you that
none of them would ever publish a vague story about a puppy that may or may not
have been dangled near a seal somewhere in the world.
We’re entering
into completely uncharted territory now that anyone with a computer is a news
source. Each of us needs to think hard about how we’ll judge our sources of
news and uncover any hidden agendas. We are all citizen journalists now, and we
have to think about the potential to really hurt somebody – to foment hatred,
racism and ignorance – every time we share something without a second thought
as to whether it’s true.
Just because somebody’s
your Facebook friend doesn’t mean they can be trusted as your news source. Next time
you’re hovering over that Share button, think before you click.