What will happen once social media cuts us off from sharing news stories with our connections? That strange development has the potential of sending us even deeper into our respective echo chambers, where no complex problems can ever be addressed.
We have been heavily manipulated into our interest groups by social media for a number of years now, and it's becoming very obvious that it hasn't been a good thing. So on the one hand, so long, social media, and thanks for nothing for getting us all weird and angry at each other about every damn thing. But on the other, what now?
If you are reading good journalism from totally trusted sources and generally living life with your eyes open, you will be well aware that the world is in a kind of Black Mirror moment. It's like one of those movies where a bunch of chimpanzees or a flock of birds suddenly start doing something super-odd, and every viewer knows to interpret that as code for some very big which-what-everywhere weirdness to come.
Those are the times we're in. And now, having been shoved into our corners by social media's marketing algorithms for many years, we face being blocked from sharing news items with our networks because of a game of chicken between social media corporations and government, which is taking up arms on behalf of media companies unhappy that advertisers like social media best.
This is all taking place just as we are facing some of the biggest issues the human race has ever confronted.
Climate change, artificial intelligence, book burning, the threat of nuclear warfare, one wild precedent-setting storm or fire or flood after another, people being killed on subways because their mental illness is annoying other passengers, communities running out of water. There's some intense stuff going on.
We're either going to start talking to each other reasonably about how to find solutions that are as fair as possible to all concerned, or we're setting the stage for human annihilation. (Not to be overly dramatic, but don't you think so?)
We are wasting precious time, people. Whatever side you're on, whatever the issue, you know in your heart it's not possible to yell the other side into submission. We're going to need to talk.
I'm not going all unicorns-and-rainbows here and imagining the lions lying with the lambs, peace and love among humankind. I know that's not going to happen. But we can find ways to identify common cause, and start there. Right, left or straight down the centre, none of us wants the water to run out on our kids and grandkids or to lose what a healthy environment gives us.
Social media certainly has the potential to help. I still remember how excited I was at the thought of people from all around the world and a million perspectives suddenly able to talk to each other freely about all the big things on their minds. (Ha. Silly me.)
But we were never able to share information freely, as we all know now. Our feeds are curated, using criteria that is pulled from all the bits of information that we offer up about ourselves when we use social media. Advertisers like it that way.
I've noticed in my own page that my posts are no longer being seen by people who don't think like me, as judging by the very long time it has been since anyone contrary posted anything on my feed. I guess I'm supposed to be happy about an algorithmic defence against trolls provided to me by Facebook whether I wanted it or not, but I can't see how we ever solve problems if we all stay in our boxes surrounded by people just like us.
Meanwhile, a tiny fraction of the people in each of our social media networks even see what we share. If you're sharing a link these days, that seems to send your post into purgatory as well. I can tell that Facebook's algorithms like it best when I offer up a cheery here's-my-day kind of thing, or a photo of my dog. If only the world's problems could be solved with photos of my dog.
So yes, this whole social media business was fraught from the outset. There's a lot that's wrong with it. But eliminating the sharing of legitimate news articles is just about the last thing we need as we try to fight through all the hot air out here.
Modern media has much on its mind, including having to figure out new revenue streams and get more readers. But give me a well-researched Guardian or New York Times article any time over a bunch of random people's opinions about stuff they know nothing about.
The difficult conversations are stacking up. We're down to a talk-or-die situation on a number of fronts. We were never going to settle it all on Facebook, true enough. But it sure isn't going to be settled by making it even harder for people to get to information from a source they can hold accountable.
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